Weekly web analytics articles: GA4, GTM, BigQuery, Consent Mode and AI search visibility.https://www.thomasandrows.com/en-ushttps://www.thomasandrows.com/insights/ga4-data-layer-checklisthttps://www.thomasandrows.com/insights/ga4-data-layer-checklistBefore you build a single tag, design the architecture and the data layer. A practical GA4 and Google Tag Manager checklist covering consent, events, forms and enrichment.Fri, 02 Oct 2026 00:00:00 GMTGA4thomasandrows@gmail.com (Thomas Androws)